When Mario Rodriguez took charge of Long Beach Airport operations in early 2009, the historic regional flying field was a functional landmark full of history but lacking in vision. Since then, he has launched a nationwide branding campaign to put Long Beach’s airport on the map while overseeing the implementation of a $140 million modernization plan, the crown jewel of which—a state-of-the-art concourse—will be opening ahead of schedule this December.
Instead of shrinking down an LAX-type airport model for the future LGB, Rodriguez’s plans called for the restoration of the airport’s historic art deco terminal—including the recently discovered mosaic floors hidden for decades under dingy carpet near the check-in desks—as well as a series of expansion projects that will soon posit the facility at the forefront of air travel.
In the last year, Rodriguez saw three consecutive quarters in which LGB not only had the cheapest airfares in the state, but the second-cheapest in the entire nation. All as the airport prepares to open a partially solar-powered 14,200 sq. ft. concourse that will generate more than a hundred new jobs and house Long Beach-only businesses.
By simultaneously respecting the past and crafting a vision for the future, Rodriguez’s power to give LGB a vision has made Long Beach’s once-overlooked local airport into a regional air travel gateway, one that will continue to be an economic force for the City without being detrimental towards the aura of what makes Long Beach Long Beach.
3 comments:
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