Building on the "welcome aboard" advertising campaign, JetBlue has now been welcoming everyone aboard who wants more from an airline and now is advertising that they give you more comfort, more free entertainment and more customer satisfaction for free than any other airline. "More Than The Other Guys" is competitive and clear, focusing on what consumers want right now – value and more for their money. Above are two ads that have been run in newspapers, on billboards and busstops as well.
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